Walmart Plus Vs Amazon Prime

Could Walmart Plus surpass Amazon Prime as the must-have shopping application?

Like most Americans, inflation has a significant effect on our spending. We are at the point where grocery prices are so ridiculous that we have developed a document to track which outlets have the optimized price. We’ve developed unthinkable rules on how to buy groceries overall: no stables from Publix unless it is a BOGO, fruits and vegetables from Publix, but we’re still in search which has the highest quality stables from Walmart (now via the Walmart Plus app) and meat, poultry and high use items from Costco. It sounds silly, and it is, but it is necessary to maximize the quantity per price that we are now calculating on everything we buy.

With our new grocery plan, we added to our “saving” by subscribing to the Walmart Plus service. Launched in September 2020, Walmart Plus is a subscription-based service that offers benefits such as free unlimited delivery, fuel discounts, and access to scan & go technology, which allows customers to scan items with their phone as they shop and pay through the app, making checkout faster and more convenient. The service pays for itself at $100 per year after the 10th delivery. So far, no eggs have broken in the delivery. The Walmart Plus is working out great for milk, eggs, flour, butter, and standard cooking stables.

Now, we haven’t given up on Amazon Prime. We typically use this for non-grocery items, clothing (yes – even suits), hardware, etc. Amazon Prime was first introduced by Amazon in 2005, initially offering free two-day shipping on eligible purchases for a flat annual fee. Amazon Prime also gives up streaming movies, shows, and music. I will note that with Walmart Plus, you receive access to Paramount+ and PlutoTV, although the content selection is less vast than Amazon Prime. But now we’re looking closer at whether Walmart Plus pricing might be more beneficial than Amazon. And if Walmart Plus can develop a “marketplace” capability that allows selected vendors to sell directly, that could be the “tipping” point to put Walmart Plus directly at Amazon.

I’ve studied and worked with Walmart for years. At the University of Florida, I wrote a research paper on how Walmart used strategic locations for their stores to dominate the retail industry in suburban communities and force local five-and-dime stores out of business. I was an original user of their Electronic Data Interchange (EDI) in 1994 (my first use of color monitor and Microsoft Word and Excel) to transfer stocking orders for Gold Bond Medicated Powder and Ovaltine products. Walmart has the expertise, experience, and focus on customer relationships to dominate a selling space. Given time (about 5 to 8 years), I see Walmart overtaking Amazon as the premium digital marketplace for U.S. consumers.