Denise A

I had the pleasure of working directly with Allen while he was at Atkins. Allen’s formidable knowledge of both the interactive and eCommerce space is impressive. I would purposely try to stump him on news of the latest and greatest new announcement, only to find he not only new of the announcement, but already had formed an opinion. Allen also has deep roots and experience in both the dieting and CPG industries. I really appreciated his openness to new ideas and willingness to test. More importantly, he was very focused on measurement and results – very near and dear to my heart. Hoping we get a chance to work together again in the near future!

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