Online Advertising 101

Want to generate advertising revenue from your website?  First, understand your audience and then take an OFFLINE approach to marketing: you’re a database marketing company beyond what you selling in your eCommerce store or what your content is – you’re selling the composition of your website audience.  The more you know about them: what is the target demographic profile and what are their hobbies and interests, the better engagement you will have with potential advertisers. Utilize registration forms, email capture for a newsletter, daily polls and quizzes to generate that overall scope of your audience.  Put that information in your media kit and you have answered the first question from any agency or advertiser: “Who comes to your site?” A good starting point to understand online advertising is from this article in Mediapost.com:

10 Things You Need To Know About Selling Engagement

Originally Posted on Big Couch Media