Insights

Walmart Plus Vs Amazon Prime

By Allen Silkin

Given time (about 5 to 8 years), I see Walmart overtaking Amazon as the premium digital marketplace for U.S. consumers.

Google 2024 – Is it still Relevant?

By Allen Silkin

As the digital area transforms and users shift to voice-oriented search, it will be interesting to see if Google can maintain its market share and trust in consumer search.

Is Your Content for the User or for the Search Engine

By Allen Silkin

Digital content writers in the SEO world wrestle with whether they should be writing for people or for Google. In an echo of that college representative, our answer at My SEO Edge is: both. Read More.

Your Business Case for Search Engine Optimization (SEO)

By Allen Silkin

One of the biggest challenges companies and their agencies have with search engine optimization is around quantifying its value. SEO dominance absolutely requires resources, commitment and patience, so it is crucial to think about the business case when determining how much to dedicate to its success. And, if you are not out there to dominate, why bother?

Pão de Queijo – Brazilian Cheese Bread (not quite authentic)

By Allen Silkin

Ingredients:1 large egg1 cup 2% milk1/2 cup vegetable oil6oz Mozzarella cheese1/4 tsp baking soda1/2 tsp salt1 1/2 cup Bob’s Red Mill Tapioca flour Directions:1. Preheat oven to 385 degrees2. Combine egg, milk and oil in a large bowl (or blender)3. Mix/blend thoroughly until emulsified4. Slowly add Mozzarella cheese and continue to mix until thoroughly combined5. In a separate small bowl, combine the baking soda and salt6. Add baking soda/salt mixture to wet ingredients and do a quick pulse to blend7. …

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Spotlight: Bob’s Red Mill

By Allen Silkin

Next week, the 38th annual Natural Products Expo West event will take place in Anaheim, California. Natural Products Expo West is the world’s largest natural, organic and healthy products event, attracting more than 85,000 industry attendees and 3,500+ exhibitors. With an ever-increasing trend for natural and organic foods, skincare, household cleaners, etc., the My SEO Edge team has witnessed first-hand how search engine optimization (SEO) in this highly competitive space can be a challenge for these CPG (consumer product goods) companies.

4 Key Considerations for Voice Search and Search Engine Optimization (SEO)

By Allen Silkin

Our youngest son came home the other day, saying that his best friend was grounded for asking Alexa the answer to his math problem instead of doing the homework himself. While we all got a chuckle out of the story, it did reinforce the massive role smart speakers have taken in the home. “Okay Google” is just as powerful a phrase today as “you’ve got mail” was a decade ago, with more than 40% of Americans owning a voice assistant, …

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Don’t Just Listen to the Numbers – Listen to the Users

By Allen Silkin

It is important to move beyond two dimensional data – add the voice of the user to your market research.

What is Your True Homepage?

By Allen Silkin

The purpose of our homepage is to answer the question of who we are and what we do…and to create a comfort level so that users understand our purpose on the web. 

Online Advertising 101

By Allen Silkin

You’re a database marketing company FIRST, even beyond what you selling in your eCommerce store or what your content is.