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Google 2024 – Is it still Relevant?

by Allen Silkin

As the digital area transforms and users shift to voice-oriented search, it will be interesting to see if Google can maintain its market share and trust in consumer search.

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Don’t Just Listen to the Numbers – Listen to the Users

by Allen Silkin

It is important to move beyond two dimensional data – add the voice of the user to your market research.

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What is Your True Homepage?

by Allen Silkin

The purpose of our homepage is to answer the question of who we are and what we do…and to create a comfort level so that users understand our purpose on the web. 

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Online Advertising 101

by Allen Silkin

You’re a database marketing company FIRST, even beyond what you selling in your eCommerce store or what your content is.

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Who Controls the Marketing “Asset”?

by Allen Silkin

Own the asset limit your dependence on Facebook, Twitter, etc. to keep track of your customers.

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