Case Studies

Gingrich 360 – Growing Brand Value

By Allen Silkin

The Challange: When I started at Gingrich 360 in January 2020, there was no measurement of success. Former Speaker of the House Newt Gingrich (residing in Rome, Italy, as his wife Callista was the United States ambassador to the Holy See) wrote three weekly opinion pieces (with syndication mainly to FoxNews.com), had just started his podcast, Newt’s World and from time to time would appear on Fox News Channels evening shows. Before my management of the digital operations, Gingrich 360 …

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