Gingrich 360 – Growing Brand Value

The Challange: When I started at Gingrich 360 in January 2020, there was no measurement of success. Former Speaker of the House Newt Gingrich (residing in Rome, Italy, as his wife Callista was the United States ambassador to the Holy See) wrote three weekly opinion pieces (with syndication mainly to FoxNews.com), had just started his podcast, Newt’s World and from time to time would appear on Fox News Channels evening shows. Before my management of the digital operations, Gingrich 360 …

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Your Business Case for Search Engine Optimization (SEO)

One of the biggest challenges companies and their agencies have with search engine optimization is around quantifying its value. SEO dominance absolutely requires resources, commitment and patience, so it is crucial to think about the business case when determining how much to dedicate to its success. And, if you are not out there to dominate, why bother?

Pão de Queijo – Brazilian Cheese Bread (not quite authentic)

Ingredients:1 large egg1 cup 2% milk1/2 cup vegetable oil6oz Mozzarella cheese1/4 tsp baking soda1/2 tsp salt1 1/2 cup Bob’s Red Mill Tapioca flour Directions:1. Preheat oven to 385 degrees2. Combine egg, milk and oil in a large bowl (or blender)3. Mix/blend thoroughly until emulsified4. Slowly add Mozzarella cheese and continue to mix until thoroughly combined5. In a separate small bowl, combine the baking soda and salt6. Add baking soda/salt mixture to wet ingredients and do a quick pulse to blend7. …

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